Who we are


Digital Excellence Bridge is a training and coaching company based in Dubai, United Arab Emirates.

Our goal is to help individuals and small businesses in the region develop the skills and knowledge they need to succeed in the digital economy. We offer a range of services, including business startup training, digital literacy courses, and leadership and business simulation. Our business startup training includes entrepreneurial finance, business planning, and operations management, which are essential for anyone looking to start their own business.

Our digital literacy courses cover a range of topics, including introduction to digital applications in business and management, and inter-connected services and skills. These courses are designed to help professionals and businesses stay up to date with the latest digital tools and techniques. Finally, our leadership and business simulation courses focus on digital financial mastery and strategic planning, helping businesses to incorporate advanced modules into their operations and achieve sustainable goals

Questions+971 50 770 88 57


Message from the founder


Dr. Racha Abdrabbo Haffar

As a life-long learner and a devoted academic professor, I have the passion of knowledge sharing. It is such a rewarding process to transfer knowledge and enable others to use it in building their careers.

In DeXB, we are committed to provide an advanced experience of training courses using the most innovative methods, considering each trainee’s learning ability and pace of knowledge-building progress. Our promise is to avail digital inclusion for all participants and ensure that the most recent technological tools are taught and implemented throughout the different economic sectors. The fast advancement of technology made Educational tools and simulation methods necessary tools to revert to in education and training. The main focus is on startups, business acumen, and digital finance to support youth leadership and women empowerment through entrepreneurship and sustainability.

Questions? +971 50 770 88 57

Our approach is to adopt updated technology to enrich the learning experience we offer. Adaptive learning resonates with agility as we find options to reflect this type of dynamics. We aim to create a culture that nurtures that process. Digital transformation comes with challenge, yet it is vital for setting new operating models and create new products and values to advance the business.

Learning is the way to change! Exploring potential opportunities through digital training and AI tools implementation. Our learning journey is inspired by innovation, and our mission is to extend our courses to cover the latest technology in digital literacy.

So let’s explore our learning journey for the future!


Dr. Racha Abdrabbo Haffar

Founder

About Us

Our target audience


In DeXB, our KHDA-certified courses primarily cater to business professionals seeking to reskill and stay competitive in today’s fast-evolving business landscape. Additionally, we focus on youth aspiring to upskill for better career opportunities. We work closely with entrepreneurs eager to leverage AI advancements in their ventures. Our goal is to foster a community of learners, ready to embrace the future of work driven by adapting to the constantly-changing technology evolution.

Our Team

Troy Vincent Ruiz

Digital Media Manager

Troy is a driven IT professional. He is talented in creating relevant media material for business platforms and using it to build the company’s digital identity.

Executive Assistant

Product Development Director

Tech Support officer

Embrace The Future

Our expert team is dedicated to providing valuable insights and support. With a wealth of knowledge and experience, we present our three bespoke programs to guide you through your success journey!

This program aims to provide essential financial knowledge to empower women with skills, knowledge, and resources needed to thrive in various aspects personally and professionally

  • Digital Inclusion: Offer Digital Literacy Training that up-skill women use of digital tools (banking, investing and networking) to manage daily tasks more effectively and time efficiently.
  • Investment Strategies: Provide Investment Education Workshops designed to educate women on the latest in investment and recap on the different investment vehicles such as stocks, bonds, EFT, futures, crypto, and mutual funds. It also highlights the importance of cybersecurity and risk mitigation.
  • Personal Financial Management: Focus on personal finance management tailored to women’s needs (house budgeting, saving, and managing credit, and retirement planning) to advance women financial positions and improve decision making process.
  • SME Financials: Access to Capital Initiatives to support women entrepreneurs secure funding through loans, grants, or investment opportunities for their small and medium enterprises (SMEs). It also includes Business Financial Management Training sessions that are focused on financial planning, cash flow management, and basic accounting principles specifically designed for SMEs.
  • Leverage AI in Business through workshops to practice the use of AI tools and technologies to improve their business operations and decision-making; which enables women to integrate AI into their business strategies, and enhance efficiency and competitiveness.

Our newly launched program is dedicated to promoting Emiratis by emphasizing the core values of continuous learning, adaptive mindset, and digital innovation.

  • Knowledge building: This program is purposefully originated to equip Emiratis with key skills and fundamental knowledge needed to thrive in  career growth and enhance their competitiveness in the job market. Further, Participants will engage in workshops, seminars, and mentorship opportunities designed to equip them for real-world business simulations.
    By connecting local talent with industry leaders and experts, we aspire to create a knowledge-sharing ecosystem that encourages continuous learning and development, and enable participants to make informed decisions and approach challenges with confidence.
  • Emphasizing Adaptability: Our program focuses on equipping participants with the ability to pivot and respond to new challenges and opportunities, in today’s fast evolving environment. Through experiential learning and case studies, participants will develop critical thinking and problem-solving skills to navigate uncertainty and embrace change. Adaptability is key for success. It will benefit participants in their current roles and prepare them for future career advancements.
  • Digital Innovation: Innovation is the driving force behind progress and growth. This program incentivizes participants to think creatively and explore new ideas leading to impactful solutions. Collaboration and brainstorming are vital to develop innovative initiatives to address the challenging issues. Participants will learn how to harness technology and leverage digital resources into their respective fields.

Unlocking Business Success: Key Concepts to understand Financial Statements

Understanding financial statements is essential for making informed decisions and driving success. This transformative program aims to explain the function of the primary financial statements and equip trainees with required skills to analyze them

  • Understanding Financial Statements: Trainees will be introduced to the three primary financial statements: the balance sheet, income statement, and cash flow statement. They will learn the purpose of each statement and how they interrelate, providing a comprehensive view of the company’s financial health.
  • Analyzing process: Learning how to assess companies financial position and compare it to relevant companies is critical to evaluate solvency and liquidity of the companies. Trainees will be confidently able to make strategic decisions, driving their businesses forward.
  • Interpreting financial ratios: Gaining insights into profitability by using key financial ratios and metrics would impact business performance, and allow benchmarking against industry standards and identify areas for improvement.

Find out more now!